{"id":1147,"date":"2020-12-08T14:19:20","date_gmt":"2020-12-08T11:19:20","guid":{"rendered":"https:\/\/gravitec.net\/blog\/?p=1147"},"modified":"2021-02-18T10:22:12","modified_gmt":"2021-02-18T10:22:12","slug":"problems-when-posting-links-on-facebook","status":"publish","type":"post","link":"https:\/\/piar.io\/blog\/problems-when-posting-links-on-facebook\/","title":{"rendered":"6 Most Common Problems When Posting Links on Facebook and How to Solve Them"},"content":{"rendered":"<div id=\"toc\"><div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#how-to-post-a-link-on-facebook-with-preview\"><span class=\"toc_number toc_depth_1\">1<\/span> How to Post a Link on Facebook with Preview<\/a><\/li><li><a href=\"#facebook-link-preview-key-issues\"><span class=\"toc_number toc_depth_1\">2<\/span> Facebook Link Preview: Key Issues<\/a><\/li><li><a href=\"#why-won8217t-facebook-preview-my-link\"><span class=\"toc_number toc_depth_1\">3<\/span> Why Won&#8217;t Facebook Preview my link?<\/a><\/li><li><a href=\"#how-to-fix-facebook-link-preview\"><span class=\"toc_number toc_depth_1\">4<\/span> How To Fix Facebook Link Preview<\/a><\/li><li><a href=\"#summary\"><span class=\"toc_number toc_depth_1\">5<\/span> Summary<\/a><\/li><\/ul><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Have you ever shared a product link only to discover that the Facebook link preview isn\u2019t working correctly? Or even worse, have you ever posted a link from BoredPanda only to discover that a cute dog image isn\u2019t there? Let us save you the trouble and help you deal with the most common issues of Facebook preview posting.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is the best way to share links on Facebook<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook is a <\/span><a href=\"https:\/\/www.nbcnews.com\/tech\/social-media\/average-american-spends-40-minutes-day-facebook-n164046\"><span style=\"font-weight: 400;\">great place<\/span><\/a><span style=\"font-weight: 400;\"> to get people talking and to share information both for personal and business pages. Sharing links can help you engage your friends in conversation as well as redirect people to your website. <\/span><span style=\"font-weight: 400;\">You can share links either in posts, or hide them in the first comment or the photo captions. Hiding links isn\u2019t a great practice though because it makes them harder to get to. But, more importantly, you might choose to use link previews because Facebook <\/span><a href=\"https:\/\/about.fb.com\/news\/2014\/08\/news-feed-fyi-click-baiting\/\"><span style=\"font-weight: 400;\">prefers<\/span><\/a><span style=\"font-weight: 400;\"> them. Link posts help people understand where the link is going to take them, so Facebook aims for sharing links with previews, showing a thumbnail and a description of the website. Facebook is trying to show fewer links shared in captions or status updates (on the left), so it prioritizes link-format posts (on the right).&nbsp;<a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2020\/12\/how-to-post-a-link-on-facebook.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1148\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2020\/12\/how-to-post-a-link-on-facebook.png\" alt=\"\" width=\"512\" height=\"190\"><\/a><\/span><\/p>\n<h2><span id=\"how-to-post-a-link-on-facebook-with-preview\"><span style=\"font-weight: 400;\">How to Post a Link on Facebook with Preview<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s see what link sharing looks like.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To share something from your personal account, you can start with copying the link you want to share and pasting it into the \u201cWhat&#8217;s on your mind, [name]?\u201d box at the top of your News Feed. Give it a couple of seconds to fetch your preview. It usually contains a headline, a thumbnail photo, and teaser text. Now you can delete the link and post it, as Facebook has already saved your information.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To share something from your business page, choose the page either in the search box at the top of your Facebook Feed or in the Pages menu. Paste <\/span><span style=\"font-weight: 400;\">your website\u2019s URL in the post box at the top of your page\u2019s timeline and click \u2018Post\u2019. This is what a link preview post looks like if all went well:<a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2020\/12\/add-a-link-to-facebook.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1149\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2020\/12\/add-a-link-to-facebook.jpg\" alt=\"\" width=\"512\" height=\"475\"><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose you want to share your links in relevant groups. In that case, it might be better to use your personal page because posting in groups is meant for regular users. You should opt for relevant groups so that you can target the right crowd. For example, if you have a gastropub, you can post in foodie groups or groups discussing restaurants in your area. Go to the groups, add the URL link the same way you would create a post.<\/span><\/p>\n<h2><span id=\"facebook-link-preview-key-issues\"><span style=\"font-weight: 400;\">Facebook Link Preview: Key Issues<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook link preview is a great feature, but it doesn\u2019t always offer a seamless experience. We\u2019ll take a look at the significant issues that can prevent you from sharing great content.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, these are the problems you can encounter while sharing links on Facebook:&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The link preview shows the old snipped you have updated<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The &nbsp;image didn\u2019t show up at all<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An image is missing in a post that&#8217;s already published to your Facebook Page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The picture of a preview is small or blurry<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Short links can\u2019t be posted<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The title and description are cropped<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">There are more and less common ways to solve the issues <\/span><span style=\"font-weight: 400;\">when Facebook link preview not<\/span><span style=\"font-weight: 400;\"> showing or displayed inappropriately. First, we\u2019ll go over the possible errors, then we\u2019ll share Facebook\u2019s solutions as well as the alternative ways to make link posting infallible.<\/span><\/p>\n<h2><span id=\"why-won8217t-facebook-preview-my-link\"><span style=\"font-weight: 400;\">Why Won&#8217;t Facebook Preview my link?<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook uses <\/span><a href=\"https:\/\/ahrefs.com\/blog\/open-graph-meta-tags\/\"><span style=\"font-weight: 400;\">Open Graph meta tags<\/span><\/a><span style=\"font-weight: 400;\"> to create attractive link previews. Without them, a shared link would offer just a description and a name, it will hardly become an asset for marketing campaigns. OG meta tags are useful little snippets of code that help create link previews with large thumbnails. Earlier, the only thing you had to do was to set up your website properly. Since 2018, it got more complicated, Facebook has made a little tweak to the way it pulls that information to protect its users from fake news. You need to make sure your tags are configured to match the content of the page. Later, we&#8217;ll discuss what to do if dealing with tags seems too daunting.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Facebook image not loading<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re sharing something for the very first time, Facebook hasn\u2019t saved all the information it needs for the preview. And it can\u2019t create a link preview for you until someone else shares it. Later, we\u2019ll share all the options to prevent it from happening.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An image might miss even from an older post. Sometimes the link preview is appearing correctly when you post on Facebook, but it won\u2019t display an image later in your News Feed. It mostly happens because Facebook is caching everything, so refreshing the post might fix the problem.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The link preview shows the old snipped you have updated<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The reason Facebook is showing an old photo in the preview even though you changed it, is that Facebook caches data. But even though it\u2019s supposed to make Facebook faster, it can cause problems when posting updated information.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The title and description are cropped<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You might see only a part of your link description or title. The text can be often truncated in Facebook\u2019s link preview upon sharing the published post. There\u2019s no hard limit for a link description, but the <\/span><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/image\/facebook-feed\/traffic\"><span style=\"font-weight: 400;\">best practice<\/span><\/a><span style=\"font-weight: 400;\"> is to stay within 30 characters for the link description and 25 characters for the title. These limits are based on getting your link description to appear across all device types. So, for example, your text may look fine on desktop, but get truncated on mobile. Don\u2019t worry that the 30-character limit doesn\u2019t look like much room for self-expression. You might want to stick to more concise posts, as the research <\/span><a href=\"https:\/\/www.marketingprofs.com\/chirp\/2016\/29671\/the-ideal-word-counts-for-social-media-posts-infographic\"><span style=\"font-weight: 400;\">shows<\/span><\/a><span style=\"font-weight: 400;\"> that posts under 40 characters get more engagement.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The picture of a preview is small or blurry<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook<\/span><span style=\"font-weight: 400;\"> recommends using images that are at least 1200 x 630 pixels for high-resolution devices. Images that are at least 600 x 315 pixels will get you the link preview with larger images. If the image you&#8217;re getting in a preview is too small, check the size of the picture first. Facebook Help Team <\/span><a href=\"https:\/\/www.facebook.com\/help\/community\/question\/?id=1141621712564033\"><span style=\"font-weight: 400;\">says<\/span><\/a><span style=\"font-weight: 400;\"> that images that are smaller than 470\u00d7246 pixels will display as a square with the title and description to the right, so the only solution is to find a bigger picture.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Short links cannot be posted<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever shared something on Facebook, only to discover that \u201cYour content couldn\u2019t be shared because this link goes against our Community Standards.\u201d This is annoying when you <\/span><span style=\"font-weight: 400;\">can&#8217;t post links on Facebook<\/span><span style=\"font-weight: 400;\">. But this thing happens because Facebook doesn\u2019t trust short links that have a generic domain. Even though many people use generic link shorteners to share something interesting, they are also beloved by spammers, so Facebook tries to be on the safe side. If you don\u2019t want your links to be treated as spam, consider using branded links.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Links on a Facebook Business page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to gain more control when you share links from your business Page, you can <\/span><a href=\"https:\/\/developers.facebook.com\/docs\/sharing\/domain-verification\"><span style=\"font-weight: 400;\">claim the ownership<\/span><\/a><span style=\"font-weight: 400;\"> of your website. If you do that, you\u2019ll be able to modify the links from the given domain. These editing permissions can also be used for your ads. This is a part of Facebook\u2019s quest to battle misinformation because then you\u2019ll be able to prevent misuse of your domain, which will make you more trustworthy for Facebook.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to do that is to use branded links. Not only will they create a stronger association for your brand\u2019s online presence, but the branded links will also tell people where they take them. It\u2019s essential for building trust, but it also <\/span><a href=\"https:\/\/bitly.com\/pages\/resources\/casestudies\/increasing-engagement-the-power-of-a-branded-short-domain\"><span style=\"font-weight: 400;\">results<\/span><\/a><span style=\"font-weight: 400;\"> in more clicks.&nbsp;<\/span><\/p>\n<h2><span id=\"how-to-fix-facebook-link-preview\"><span style=\"font-weight: 400;\">How To Fix Facebook Link Preview<\/span><\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Open Graph tags<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Of course, you can fix link preview issues by adding information to the Open Graph tags. You can add information about the height and the width of the image preview you need. Just add og:image:width and og:image:height to your existing tags, and it will give Facebook enough information to get your preview.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Facebook Debugger<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re not into coding, you can use <\/span><a href=\"https:\/\/developers.facebook.com\/tools\/debug\/\"><span style=\"font-weight: 400;\">Facebook&#8217;s Sharing Debugger<\/span><\/a><span style=\"font-weight: 400;\">. When you paste the URL you want to post on Facebook, it preloads all the information Facebook needs to show your link correctly. Facebook caches that information, and when you post the link, Facebook will already have all the necessary data even if you share it for the first time.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it shows an old image, try the \u201cScrape Again\u201d button, so that it pulls an updated image from your website. Then return to your post, refresh the page and paste the address again.<a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2020\/12\/Facebook-Link-Preview.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1150\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2020\/12\/Facebook-Link-Preview.jpg\" alt=\"\" width=\"512\" height=\"321\"><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tool can also be handy if your subheading text gets cut off. When you paste your link into the debugger, it will pull the extra information from the website, so you\u2019ll be able to copy your subheading text and paste it into the preview. Even though you find this tool on the pages for developers, you don\u2019t need coding skills to use it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to paste the final version of your link. For example, you might want the UTM parameters added.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">WordPress Plugin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For WordPress, there are SEO plugins that will help you fix your link previews. For example,&nbsp;<\/span><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\"><span style=\"font-weight: 400;\">this plugin<\/span><\/a><span style=\"font-weight: 400;\"> can customize the description and even add a featured image to your post. It\u2019s also a great way to change OG tags if you want them to be displayed a bit differently on Facebook. You don\u2019t need any coding skills to do that, which makes a great option if you prefer WordPress.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Optimization tool<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tag editing and debugging might sound quite scary. There\u2019s another way to get things done. You can use a social media optimization tool, like <\/span><a href=\"https:\/\/piar.io\/\"><span style=\"font-weight: 400;\">piar.io<\/span><\/a><span style=\"font-weight: 400;\"> that will create a link preview for Facebook, or for that matter, any other social media platform. You will be able to customize everything and see how your post will look across multiple platforms.<a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2020\/12\/posting-links-on-facebook.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1151\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2020\/12\/posting-links-on-facebook.png\" alt=\"\" width=\"512\" height=\"268\"><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">And of course, sharing is just half the job done. With <\/span><a href=\"https:\/\/piar.io\/\"><span style=\"font-weight: 400;\">piar.io<\/span><\/a><span style=\"font-weight: 400;\"> you will track Facebook link clicks, so you\u2019ll know how your marketing campaign is doing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will come in handy if <\/span><span style=\"font-weight: 400;\">you want to place your ad in a Facebook group multiple times a week. Piar.io allows you to use different previews for the same link to attract more user attention.<\/span><\/p>\n<h2><span id=\"summary\"><span style=\"font-weight: 400;\">Summary<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook&#8217;s algorithms may pose difficulties for sharing links in your Feed or a group. But even if your image doesn\u2019t look right or the description doesn\u2019t match the picture, there are ways to fix this problem. You can ask a coder for help, or use Facebook\u2019s debugger to address many issues. You can even get to change the link preview on Facebook if you claim the website ownership. The easiest way is to use social media optimization tools, because they require zero coding skills and offer extra features, like analytics.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever shared a product link only to discover that the Facebook link preview isn\u2019t working correctly? Or even worse, have you ever posted a link from BoredPanda only to discover that a cute dog image isn\u2019t there? Let us save you the trouble and help you deal with the most common issues of&hellip;&nbsp;<a href=\"https:\/\/piar.io\/blog\/problems-when-posting-links-on-facebook\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">6 Most Common Problems When Posting Links on Facebook and How to Solve Them<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Most Common Problems When Posting Links on Facebook and How to Solve Them - Piar.io Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/piar.io\/blog\/problems-when-posting-links-on-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Most Common Problems When Posting Links on Facebook and How to Solve Them - Piar.io Blog\" \/>\n<meta property=\"og:description\" content=\"Have you ever shared a product link only to discover that the Facebook link preview isn\u2019t working correctly? Or even worse, have you ever posted a link from BoredPanda only to discover that a cute dog image isn\u2019t there? 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