{"id":1212,"date":"2021-01-04T20:03:09","date_gmt":"2021-01-04T17:03:09","guid":{"rendered":"https:\/\/gravitec.net\/blog\/?p=1212"},"modified":"2021-02-18T10:20:53","modified_gmt":"2021-02-18T10:20:53","slug":"what-is-a-vanity-url-and-how-to-use-it-to-grow-your-brand","status":"publish","type":"post","link":"https:\/\/piar.io\/blog\/what-is-a-vanity-url-and-how-to-use-it-to-grow-your-brand\/","title":{"rendered":"What is a Vanity URL and How to Use it to Grow your Brand"},"content":{"rendered":"<div id=\"toc\"><div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#what-are-vanity-urls\"><span class=\"toc_number toc_depth_1\">1<\/span> What are vanity URLs?<\/a><\/li><li><a href=\"#why-use-vanity-links\"><span class=\"toc_number toc_depth_1\">2<\/span> Why use vanity links<\/a><\/li><li><a href=\"#how-to-create-and-use-vanity-urls\"><span class=\"toc_number toc_depth_1\">3<\/span> How to create and use vanity URLs<\/a><\/li><li><a href=\"#summary\"><span class=\"toc_number toc_depth_1\">4<\/span> Summary<\/a><\/li><\/ul><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">NY Times <\/span><a href=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2018\/12\/NYT-Psychology-Of-Sharing.pdf\"><span style=\"font-weight: 400;\">claims<\/span><\/a><span style=\"font-weight: 400;\"> sharing information is a part of human nature. And now we\u2019re sharing more content from more sources. When it comes to business, for your professional accounts to be successful, you have to look for more effective ways to interact with your customers. In this article, we discuss vanity URLs as a way to make your links more trustworthy so that people are more willing to click on them. We\u2019ll cover how to use vanity links to support your marketing efforts.<\/span><\/p>\n<h2><span id=\"what-are-vanity-urls\"><span style=\"font-weight: 400;\">What are vanity URLs?<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ll start with a <\/span><span style=\"font-weight: 400;\">vanity URL definition. <\/span><span style=\"font-weight: 400;\">A vanity URL, or a branded link, is a long URL that has been changed into a custom short link. It has a custom domain name, with your brand name or a keyword for your business. Also, it retains all the tracking features, but looks short and clear something like <\/span><i><span style=\"font-weight: 400;\">click.mydomain.com\/my-product.&nbsp;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The term sounds technical, but it\u2019s a great marketing tool worth using. You can share it across social media, email, and see how well your links are doing.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Short links vs Branded links&nbsp;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you use a generic link like <\/span><i><span style=\"font-weight: 400;\">bit.ly\/ah4hg5<\/span><\/i><span style=\"font-weight: 400;\">, you are tied to bitly domain, and the links URLs belong to them. When you use your own domain, all the links belong to you. In our example, you see two brands. Pull and Bear uses <\/span><span style=\"font-weight: 400;\">branded short URL<\/span><span style=\"font-weight: 400;\">, and Tally Weijll opts for the link.tree service.<a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1213\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/1.png\" alt=\"\" width=\"488\" height=\"391\"><\/a> <a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1214 size-full\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/2.png\" alt=\"\" width=\"477\" height=\"382\"><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generic links have a long history with spam. For example, <\/span><a href=\"https:\/\/www.adweek.com\/performance-marketing\/bitly-googl-blacklisted-spamhaus-owly-listed-safe\/\"><span style=\"font-weight: 400;\">Google could blacklist Bit.ly<\/span><\/a><span style=\"font-weight: 400;\"> due to safety reasons, and you wouldn&#8217;t want to have your links down because of that. What&#8217;s more important, it might make your customers wary of clicking on the links that have generic names.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you choose <\/span><span style=\"font-weight: 400;\">link branding, <\/span><span style=\"font-weight: 400;\">you won&#8217;t depend on your service provider. However,<\/span><a href=\"https:\/\/gravitec.net\/blog\/what-is-a-link-shortener\/\"><span style=\"font-weight: 400;\"> shortening services<\/span><\/a><span style=\"font-weight: 400;\"> make for a seamless sharing experience. With the risen concern for safety and authenticity on social networks, it\u2019s better to use the link shortener with a custom domain.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Vanity URL examples<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vanity links are a big part of social media. You deal with them inside each network if you don&#8217;t want to stay with the generic name of user638366. Or, your username will become a part of your link. For example,&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Instagram:&nbsp;<\/span><span style=\"font-weight: 400;\">https:\/\/www.instagram.com\/nasa\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Facebook: <\/span><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/NASA<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On LinkedIn: <\/span><span style=\"font-weight: 400;\">https:\/\/www.linkedin.com\/company\/nasa\/<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Twitter: <\/span><span style=\"font-weight: 400;\">https:\/\/twitter.com\/NASA<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1215\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/3.jpg\" alt=\"\" width=\"512\" height=\"433\"><\/a> <a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1216 size-full\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/4.png\" alt=\"\" width=\"494\" height=\"512\"><\/a>Another way is to use branded links to make your website name look shorter.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, nyti.ms (New York Times), huff.to (Huffington Post), and lnkd.in (LinkedIn).&nbsp;<a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1217\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/5.png\" alt=\"\" width=\"418\" height=\"512\"><\/a> <a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1218 size-full\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/6.png\" alt=\"\" width=\"512\" height=\"335\"><\/a><\/span><\/p>\n<h2><span id=\"why-use-vanity-links\"><span style=\"font-weight: 400;\">Why use vanity links<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Of course, you don\u2019t have to use vanity links all the time, but combined with a marketing strategy, they can come in handy. Let\u2019s see why you might want to use vanity links.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>They raise brand awareness<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sharing content with a branded domain will make your brand more visible and provide brand recognition. People associate your content with a specific branded short link. You can even extend your branding to <\/span><a href=\"https:\/\/support.zoom.us\/hc\/en-us\/articles\/360053174292-Guidelines-for-creating-OnZoom-vanity-URLs\"><span style=\"font-weight: 400;\">Zoom <\/span><\/a><span style=\"font-weight: 400;\">with a branded URL so that your host page sets you apart as more professional.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>They make your links trustworthy<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trust gets increasingly essential; it <\/span><a href=\"https:\/\/support.rebrandly.com\/hc\/en-us\/articles\/115007615288-39-additional-CTR-with-Branded-Links\"><span style=\"font-weight: 400;\">raises<\/span><\/a><span style=\"font-weight: 400;\"> click-through rates by 39%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It means that you tell people where your link will take them before they click. Even if your link is legitimate, people still may feel reluctant to click if it\u2019s vague or is too complex.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>They are a must for link management<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019ll be able to edit or delete your link. It might be useful if you\u2019re fixing someone\u2019s error. Or you can update the link to lead to the most recent information, for example, a link in your Instagram bio to lead to your newest podcast. It will also make things easier if there\u2019s a group of people working on your marketing.&nbsp;<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>They work magic for SEO<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Include a keyword in the URL slug of your link. It\u2019s the keyword after a slash. Follow <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/url-structure?hl=en&amp;visit_id=637437235460244230-1032030883&amp;rd=1\"><span style=\"font-weight: 400;\">Google\u2019s recommendations<\/span><\/a><span style=\"font-weight: 400;\"> to make your URLs more effective. URL shorteners will give you control over UTM parameters and keywords, and your links will be both SEO-friendly and pretty.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your link should be&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Readable, you can use hyphens to break up words<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Without extra words, like \u2018and\u2019 or \u2018the\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Without Punctuation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With redirects kept to a minimum<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With a descriptive domain<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With lowercase letters and standard characters<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So branded links would be the best way to optimize your URLs for SEO.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>They&#8217;re memorable&nbsp;<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A short URL is cleaner, but it still might be difficult to remember. Choosing a vanity URL makes it cleaner and more memorable. People might <\/span><a href=\"https:\/\/time.com\/3858309\/attention-spans-goldfish\/\"><span style=\"font-weight: 400;\">have problems<\/span><\/a><span style=\"font-weight: 400;\"> with their attention spans, so the sooner they\u2019ll click on your link, the better.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>They make for better ads<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Build custom audiences with retargeting pixels, for example, <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142\"><span style=\"font-weight: 400;\">Facebook pixel<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142\"><span style=\"font-weight: 400;\">Twitter Tailored Audiences<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">You can include multiple retargeting pixels, and you will tag everyone who clicks that link, but your link will still look short.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>They&#8217;re easy to share<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">People <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/word-of-mouth-marketing\/\"><span style=\"font-weight: 400;\">are more likely<\/span><\/a><span style=\"font-weight: 400;\"> to buy a product recommended by a friend, so let the word of mouth marketing work its magic. And also, vanity URL consists of words, not just a string of numbers and letters. So, it\u2019ll be easier to share even if you have to dictate someone the link.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The links would look better if you add them to emails, online presentations or press releases. And, of course, they will make your affiliate links more appealing. What looks better \u201c<\/span><i><span style=\"font-weight: 400;\">yoursite.com\/?affiliate_id=12345\u201d<\/span><\/i><span style=\"font-weight: 400;\"> or \u201c<\/span><i><span style=\"font-weight: 400;\">yoursite.com\/best\u201d<\/span><\/i><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vanity links are also easier to share when your brand is mentioned in a podcast.&nbsp;<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><span style=\"font-weight: 400;\">They look<\/span> better in print<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Forget about the link that doesn\u2019t fit your branded tote bag design. With vanity URLs, you\u2019ll be able to add a clear link to your merchandise.&nbsp;<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>You don\u2019t lose your UTM trackers<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even though the links are short, you still can analyze your traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re creating ads on multiple platforms, you got to know which ones drive the most traffic to your website. You can follow customer behavior on Google Analytics or use a link shortening service that provides analytics, like <\/span><a href=\"https:\/\/piar.io\/\"><span style=\"font-weight: 400;\">piar.io<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"call-action\" href=\"https:\/\/app.piar.io\">Create your link preview using Piar.io<\/a><\/span><\/p>\n<h2><span id=\"how-to-create-and-use-vanity-urls\"><span style=\"font-weight: 400;\">How to create and use vanity URLs<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So now you know why vanity URLs are such a good idea for your business. We\u2019ll show you how to create one and share <\/span><span style=\"font-weight: 400;\">vanity URLs best practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what you need to know.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use your domain to create vanity links. For you to do it, you need to own the domain and be able to adjust DNS settings.&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose your hosting service. If you don\u2019t already have a domain you want to use, you need to buy one using a domain registration site like <\/span><a href=\"http:\/\/godaddy.com\"><span style=\"font-weight: 400;\">GoDaddy<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a vanity URL. The first half of your domain will be your company\u2019s name, but you don\u2019t have to opt for .com in your TLD (top-level domain). It could represent your niche. Check if your name is available in domains like .social or .finance: <\/span><i><span style=\"font-weight: 400;\">example.finance\/_short-url<\/span><\/i><span style=\"font-weight: 400;\">. You can change the subdomain as well so that it describes the content you\u2019re sharing and informs your users. The location-specific URL works well if you plan to share information about your local community. You can change the slug, the part after the slash, every time you update your link. The keyword will depend on where you link it to.<a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1219\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/7.jpg\" alt=\"\" width=\"618\" height=\"206\"><\/a> <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up DNS settings. Here\u2019s a <\/span><a href=\"https:\/\/support.google.com\/domains\/answer\/9211383\"><span style=\"font-weight: 400;\">detailed how-to<\/span><\/a><span style=\"font-weight: 400;\"> on Google Domains. The process will differ a bit, but every host has its set of instructions. In simple terms, you\u2019ll be creating a rule saying that if a customer visits <\/span><b>mywebsite.com<\/b><span style=\"font-weight: 400;\"> they should see the page located at <\/span><b>newcampaign.mywebsite.com<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span>Once you\u2019ve made all the changes, you need to wait. Web hosts advertise that you might need to wait up to 24 hours. Once you have got everything, just add the domain to your link shortener. You can set it up in piar.io.<a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/8.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1220\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/8.png\" alt=\"\" width=\"1200\" height=\"800\"><\/a><\/li>\n<li><span style=\"font-weight: 400;\">You can contact our <a href=\"mailto: support@piar.io\">support team<\/a> to confirm that the right set up is in place.&nbsp;<a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1221 size-full\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/9.jpg\" alt=\"\" width=\"628\" height=\"784\"><\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Paste the link you want to shorten and customize. Choose your domain. Customize your link thumbnail picture.&nbsp;<\/span><span style=\"font-weight: 400;\">Add call-to-action to the slug.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The shorter, the better. You might also want to stay away from obscure words. If possible, don\u2019t use slashes or dashes. Consider capitalizing the first letter of every word in your URL.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Social media<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vanity links are big on social media. You even get one for your personal account\u2014for instance, facebook.com\/YOURNAME. The same goes for your business pages. Of course, on some networks, you\u2019ll be able to change your name only once. And if you change your username, the link will change as well. Imagine, someone, seeing your link on old merchandise and \u2026 well, nothing because this link leads nowhere. However, if you use a link shortener, you\u2019ll be able to edit this link, so that it leads to your new profile.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see how to change a link for social media with <\/span><a href=\"https:\/\/time.com\/3858309\/attention-spans-goldfish\/\"><span style=\"font-weight: 400;\">piar.io<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to \u2018+Create new\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Type or paste your link<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Edit the description and add the picture. Or, if you want them to be added from your website, click the \u2018Magic\u2019 icon.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose your link domain. You can either use piar.me or use one of your custom domains.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click \u2018Generate link\u2019.<a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1222\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/10.jpg\" alt=\"\" width=\"1600\" height=\"755\"><\/a><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You\u2019ll see all the previews for the social networks or messengers on the right. Link previews will contain a title, description, and a thumbnail image.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Offline sharing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Custom short links are easily added to marketing material such as business cards and flyers, helping your offline connections find you in the digital world. And because they are easy to vocalize, they can be slipped into any conversation or mentioned in a podcast. If you\u2019re planning to do just that, create a branded link that is easy to pronounce.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vanity links can create connections between the offline and digital world, reinforcing your brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offline marketing is still very much the thing, so you can include vanity links onto subway signage or print ads to direct customers to your landing page. Of course, using custom URLs will allow you to monitor your offline campaigns just like you would track your digital marketing channels.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Imagine the situation where you sent a newsletter, and the link turned out to be dead. With <a href=\"https:\/\/app.piar.io\/\">a link shortening service<\/a><\/span><span style=\"font-weight: 400;\">, you\u2019ll be able to change the link destination without having to send all the emails again.<a href=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/11.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1223\" src=\"https:\/\/gravitec.net\/blog\/wp-content\/uploads\/2021\/01\/11.png\" alt=\"\" width=\"815\" height=\"273\"><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to use vanity links in email is by providing a quick reference to places people can connect with you by including them in your email signature. You can do that by pasting your short link or by adding a hyperlink to text. You can easily hyperlink text in your Gmail drafts by clicking the hyperlink button or by using the CTRL (or COMMAND) + K option on your desktop.<\/span><\/p>\n<h2><span id=\"summary\"><span style=\"font-weight: 400;\">Summary<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vanity URLs are links branded for marketing purposes. So take your long URL address and turn it into a short customized link, which is more trustworthy, consistent with your brand, and easy to share. It will also help you track your efforts better and improve your ads\u2019 performance.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different services can help you with creating great vanity links. We checked out <\/span><a href=\"https:\/\/piar.io\/\"><span style=\"font-weight: 400;\">piar.io<\/span><\/a><span style=\"font-weight: 400;\"> because not only it creates links with your custom domains, but also shows you link previews and analytics.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NY Times claims sharing information is a part of human nature. And now we\u2019re sharing more content from more sources. When it comes to business, for your professional accounts to be successful, you have to look for more effective ways to interact with your customers. In this article, we discuss vanity URLs as a way&hellip;&nbsp;<a href=\"https:\/\/piar.io\/blog\/what-is-a-vanity-url-and-how-to-use-it-to-grow-your-brand\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">What is a Vanity URL and How to Use it to Grow your Brand<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Vanity URL and How to Use it to Grow your Brand - Piar.io Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/piar.io\/blog\/what-is-a-vanity-url-and-how-to-use-it-to-grow-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Vanity URL and How to Use it to Grow your Brand - Piar.io Blog\" \/>\n<meta property=\"og:description\" content=\"NY Times claims sharing information is a part of human nature. And now we\u2019re sharing more content from more sources. When it comes to business, for your professional accounts to be successful, you have to look for more effective ways to interact with your customers. 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