{"id":1529,"date":"2021-07-01T12:38:55","date_gmt":"2021-07-01T12:38:55","guid":{"rendered":"https:\/\/piar.io\/blog\/?p=1529"},"modified":"2021-07-01T13:49:43","modified_gmt":"2021-07-01T13:49:43","slug":"how-to-create-a-link-preview-for-social-media-to-attract-more-attention-to-your-post","status":"publish","type":"post","link":"https:\/\/piar.io\/blog\/how-to-create-a-link-preview-for-social-media-to-attract-more-attention-to-your-post\/","title":{"rendered":"How to Create a Link Preview for Social Media to Attract More Attention to Your Post"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Share a link on social media or messenger, and you\u2019ll see a clickable preview card with a picture and some text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main benefit of the <\/span><span style=\"font-weight: 400;\">link preview<\/span><span style=\"font-weight: 400;\"> is that whoever sees that, has some idea where it will take them. It leads to extra benefits, like more trust, piqued interest, and more clicks. Links without previews don\u2019t create any context for what\u2019s shared and seem, well, boring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media use special tools to create link previews, and sometimes this process doesn\u2019t go according to plan. In this article, we\u2019ll show you <\/span><span style=\"font-weight: 400;\">how to post a link <\/span><span style=\"font-weight: 400;\">on social media with a preview without any glitches.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What\u2019s a link preview made of<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The link preview shows up on any social network, or in most messengers where you share a link.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s usually a title, a brief description, a domain name, and an image. Here\u2019s an example of a link preview from Facebook:<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"543\" src=\"https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/pkkl.png\" alt=\"\" class=\"wp-image-1530\" srcset=\"https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/pkkl.png 510w, https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/pkkl-282x300.png 282w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><figcaption>This is how Facebook displays link previews. You can see the website, the title, the short description, and the clickable image.<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Right under the post you can see the preview image of the article, its name, a short description and the website address you\u2019ll be taken to.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook pulls this information using Open Graph protocol, which creates a more seamless integration between Facebook and other websites. This protocol manages what information is used when someone shares the website with the help of special tags included in the site\u2019s code.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other social networks that support Open Graph protocol are:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slack<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WhatsApp<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telegram<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, here\u2019s an example of a link preview on Twitter. It retains the same essential elements, but can be pulled without the description.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"491\" src=\"https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/pkl.png\" alt=\"\" class=\"wp-image-1531\" srcset=\"https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/pkl.png 553w, https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/pkl-300x266.png 300w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><figcaption>Twitter pulls an image, a title and a website.<\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Twitter created its own tags for pulling this information for Twitter Cards, which are Twitter\u2019s name for preview cards. There are 7 twitter card types to choose from: summary, photo, video, product, app, gallery, and \u201clarge version\u201d summary. When Twitter card processor scans your website for Twitter cards, it will look for Twitter tags but if there are none, it will use Facebook Open Graph Tags.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Open Graph Tags<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The information for the link title, description and image can come from small code pieces called Open Graph Tags.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"852\" src=\"https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/piario-1024x852.png\" alt=\"\" class=\"wp-image-1532\" srcset=\"https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/piario-1024x852.png 1024w, https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/piario-300x250.png 300w, https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/piario-768x639.png 768w, https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/piario.png 1129w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Here you can see them in the code of our blog page. You can check them out if you right-click on the page and choose \u2018Inspect\u2019 from the menu.<\/em><\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Open Graph Tags should be added to the &lt;head&gt; part of the website code. You can do it manually, or if you\u2019re using a CMS website, there will be plugins that can help you with that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These Open graph Tags are required for getting correct information for the <\/span><span style=\"font-weight: 400;\">URL preview:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open Graph Title<\/b> <span style=\"font-weight: 400;\">defines content\u2019s title. This tag is important, as the title is in bold. Your title will be truncated if it&#8217;s longer than 90 characters. For example, Facebook will shorten it to 88 characters. To fit on one line, it should be no longer than 55\u201360 characters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open Graph Description <\/b><span style=\"font-weight: 400;\">describes your website\u2019s content. There\u2019s no limit on the characters. However, for it to fit on one line, it needs to be no longer than 55\u201460 characters.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Open Graph Image <\/b><span style=\"font-weight: 400;\">is defined with og:image. <\/span><span style=\"font-weight: 400;\">Stick to resolution of 1200 pixels x 627 pixels (1.91:1 ratio). You can&#8217;t go smaller than 200 x 20 pixels. Smaller images won&#8217;t pass validation.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open Graph URL <\/b><span style=\"font-weight: 400;\">defines the canonical URL for your page.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These tags create a standard preview for your link. However, there are more tags you can use. For example, if your website contains og:video tag, you can add video instead of an image. Or you can use special tags for articles, books or showing when a page was last updated. You can find the complete list of Open Graph Tags <\/span><a href=\"https:\/\/ogp.me\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Link Previews are Important<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Link previews aren\u2019t just prettier than adding a link and a picture. However, that\u2019s also an important factor, as posts containing images usually <\/span><a href=\"https:\/\/buzzsumo.com\/blog\/how-to-massively-boost-your-blog-traffic-with-these-5-awesome-image-stats\/\"><span style=\"font-weight: 400;\">receive more engagement<\/span><\/a><span style=\"font-weight: 400;\">. Here\u2019s why you should consider using link previews when you share a link on social media.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Link previews are clickable<\/b><span style=\"font-weight: 400;\">. You can share a link and add a picture, but this picture won\u2019t be actionable. With link previews, a reader can tap or click anywhere on the link preview and go to your website.&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>They increase trust<\/b><span style=\"font-weight: 400;\">. Link preview will contain main information about the page. This way, people will know where they\u2019ll be taken when they click.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>They make conversations easier<\/b><span style=\"font-weight: 400;\">. When you share a link in a messenger with a preview, you won\u2019t have to explain what you\u2019re sharing, the preview will create context for you.<\/span><\/li>\n<\/ul>\n<p><b>Link previews can support your branding<\/b><span style=\"font-weight: 400;\">. Create link previews with your brand domain and match them with your brand\u2019s aesthetics. This way, your readers will recognize the content you\u2019re sharing.<\/span><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link has-nv-light-bg-background-color has-background\"><a href=\"https:\/\/app.piar.io\/\">Create link preview<\/a><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2><span style=\"font-weight: 400;\">Social Media Link Previews<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social networks pull the information for the preview from the link\u2019s website. However, each social network will do it a bit differently. It means that your preview won\u2019t look the same on each social network. This information is cashed for several dates, and then updated. This way, social networks don\u2019t have to download this information every time the link is shown. To get the up-to-date information, each social network uses its own tool.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Twitter link debugger<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can\u2019t customize link previews on Twitter. Twitter will display link preview only if your website has Twitter cards enabled. To verify that your site has Twitter cards enabled, check the link with the <\/span><a href=\"https:\/\/cards-dev.twitter.com\/validator\"><span style=\"font-weight: 400;\">Card Validator<\/span><\/a><span style=\"font-weight: 400;\">. You can also use it to <\/span><span style=\"font-weight: 400;\">preview a tweet before posting<\/span><span style=\"font-weight: 400;\">. If there\u2019s anything missing, you will notice a warning in the Log section.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">LinkedIn<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can customize your link preview in LinkedIn. Before you add a hyperlink<\/span><span style=\"font-weight: 400;\"> to a LinkedIn post<\/span><span style=\"font-weight: 400;\">, check it using <\/span><a href=\"https:\/\/www.linkedin.com\/post-inspector\/\"><span style=\"font-weight: 400;\">&nbsp;LinkedIn&#8217;s Post Inspector<\/span><\/a><span style=\"font-weight: 400;\"> to see how LinkedIn will read and process it. Just like with other social networks, information is cached, so you\u2019ll need to inspect the link to make sure it\u2019s updated. You\u2019ll also learn when was the last time this link was scraped, information about the URL, like type of content, author if available and when it was published.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Facebook post preview<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook creates link previews based on open graph meta tags we mentioned earlier. If some of them are missing or incomplete, Facebook tries to fill in the blanks with the data available, so link preview results may look off. Check your link with<\/span><a href=\"https:\/\/developers.facebook.com\/tools\/debug\/\"><span style=\"font-weight: 400;\"> Facebook&#8217;s Debugger<\/span><\/a><span style=\"font-weight: 400;\"> to preview how it will look when published to Facebook. The tool flags missing meta tags and anything else you need to fix. If you updated the image, and Facebook still shows the old picture, use Debugger to display the correct data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can customize a link preview with Facebook or LinkedIn. On Facebook, this opportunity is available to posts that meet these requirements:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You share a link from the website you own.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You <\/span><a href=\"https:\/\/developers.facebook.com\/docs\/sharing\/domain-verification#implementation\"><span style=\"font-weight: 400;\">verified<\/span><\/a><span style=\"font-weight: 400;\"> the domain to use it on Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The page you want to post on is associated with this domain on Facebook Business Manager.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Every social network has different requirements for their posts, i.e. different image sizes, different character limits and different character limits per line when it comes to mobile and desktop devices. Consider checking your link preview tools, as social media can for example crop your description or <\/span><a href=\"https:\/\/piar.io\/blog\/problems-when-posting-links-on-facebook\/\"><span style=\"font-weight: 400;\">pull a blurry image<\/span><\/a><span style=\"font-weight: 400;\">, and you preview wouldn\u2019t look exactly how you wanted.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, you can post your links with services that connect link previews with short links, and other useful features like statistics.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Customize a Link Preview with Piar.io<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019d rather nor deal with debugging and code, you can use link shortening services that create like preview like Piar.io.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how you get your link preview for any social media:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copy the link.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log into your account and click \u2018Create new\u2019.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paste your link.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Edit title and description. Alternatively, click \u2018Magic\u2019 button to get it pulled from the website automatically.<\/span><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"937\" src=\"https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/pasted-image-0.png\" alt=\"\" class=\"wp-image-1533\" srcset=\"https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/pasted-image-0.png 617w, https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/pasted-image-0-198x300.png 198w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also add an image, you\u2019ll see guidelines for different social media, so you won\u2019t have to google the sizes for the image. If you use the \u2018Magic\u2019 button, the image will be pulled automatically.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"732\" src=\"https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/screencast-app.piar_.io-2021.06.12-14_03_13-_online-video-cutter.com_.gif\" alt=\"\" class=\"wp-image-1534\"\/><\/figure>\n\n\n\n<ol><li>Choose the domain. You can use piar.me URL and customize only the URL slug, or you can add your custom domain.<\/li><li>Click \u2018Generate link\u2019.<\/li><\/ol>\n\n\n\n<p>On the right, you\u2019ll see previews for messengers and social media.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/Fp9tKrKsW0eQMFMlQP\/giphy.gif\" alt=\"\" width=\"821\" height=\"421\"\/><\/figure>\n\n\n\n<p>Once you\u2019ve generated the shortened link, you can post it online. When people click on your preview, you\u2019ll get statistics in your piar.io dashboard. You\u2019ll learn their location, browser, and see when your posts get the most views.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link\" href=\"https:\/\/app.piar.io\/builder\">Create Link Preview<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"758\" src=\"https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-from-2021-06-12-14-34-15.png\" alt=\"\" class=\"wp-image-1535\" srcset=\"https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-from-2021-06-12-14-34-15.png 838w, https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-from-2021-06-12-14-34-15-300x271.png 300w, https:\/\/piar.io\/blog\/wp-content\/uploads\/2021\/07\/Screenshot-from-2021-06-12-14-34-15-768x695.png 768w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Creating link previews with piar.io helps share attractive links even when you share links to resources not generally supported by social media websites, like PDFs or Google Docs. You can <\/span><a href=\"https:\/\/piar.io\/blog\/how-to-share-a-google-doc-link-on-social-media\/\"><span style=\"font-weight: 400;\">share the public link to your document<\/span><\/a><span style=\"font-weight: 400;\"> with a link preview and track clicks.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Summary<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Link previews are clickable previews for links you share on social media. They are more eye-catching and trustworthy, as they provide you with the essential information that convinces people to click on them. When you post links on social media, you need to make sure that all the necessary information is tagged on your website with Open Graph tags and that your image and description meet the social network\u2019s requirements. There are multiple tools to make sure you fix the issues, or you can create link previews with tools like piar.io that give you more control over what your readers are going to see.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Share a link on social media or messenger, and you\u2019ll see a clickable preview card with a picture and some text. The main benefit of the link preview is that whoever sees that, has some idea where it will take them. It leads to extra benefits, like more trust, piqued interest, and more clicks. Links&hellip;&nbsp;<a href=\"https:\/\/piar.io\/blog\/how-to-create-a-link-preview-for-social-media-to-attract-more-attention-to-your-post\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">How to Create a Link Preview for Social Media to Attract More Attention to Your Post<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[4,3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Link Preview for Social Media to Attract More Attention to Your Post - Piar.io Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/piar.io\/blog\/how-to-create-a-link-preview-for-social-media-to-attract-more-attention-to-your-post\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Link Preview for Social Media to Attract More Attention to Your Post - Piar.io Blog\" \/>\n<meta property=\"og:description\" content=\"Share a link on social media or messenger, and you\u2019ll see a clickable preview card with a picture and some text. The main benefit of the link preview is that whoever sees that, has some idea where it will take them. It leads to extra benefits, like more trust, piqued interest, and more clicks. 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